Farmacie D'Antonio
Four Swiss pharmacies, one shop, a magazine, and a staff that needed to update all of it without calling me.
Farmacie D'Antonio is a pharmacy group that's been running in and around Lugano since 2014. Four locations, a product shop, six clinical services from weekly medication dosing to travel health consultations, plus Farma Premium, their own health magazine. That's a lot of site for a pharmacy.
The real constraint was people. Italian is the primary language with German, French, and English alongside it, every location needs its own page and hours, and the magazine publishes on an actual schedule. None of that can require a developer. So it's structured content end to end, and the team updates it themselves.
The tone had to move too. They position themselves as a wellness destination rather than a place you visit when you're already sick, which meant the design needed warmth without going full pastel-and-stock-photo. Clean, calm, WhatsApp button where people expect it, because in Ticino that's how customers actually talk to you.
